Our Story

I have an energetic Border Collie that acts like a wild colt every time we go for a walk—no matter how loud I shout, it won't listen. My friend's Pomeranian loves chewing on furniture at home, and despite countless attempts to train it, the bad habit just won't go away. We scoured the market for dog training devices, only to find them either too complicated for adults to operate or made of rough materials with unpredictable shock intensities—we were terrified of hurting our fur babies. Seeing more and more pet parents around me struggling with training, I realized what they truly needed wasn't a cold, impersonal tool, but a safe, simple device that genuinely connects with their dogs. That's when I decided to create such a product myself.

Our team includes seasoned pet parents with over a decade of experience, consultants specializing in pet behavior research, and engineers deeply skilled in electronic device design. We firmly believe that training isn't about “taming,” but building a deeper understanding with your dog. That's why every design detail prioritizes “the dog's experience” and “owner convenience”—pet parents understand each other's struggles and know their furry friends' little quirks.

Our mission is to transform dog training from a pet owner's burden into a joyful interaction with their canine companion. We aim to help owners interpret their dog's behavioral cues using our training devices, gently guiding them toward positive habits. This empowers every pet owner to build a more relaxed and intimate bond with their furry friend.

In product design, safety is our top priority. Every training device undergoes rigorous pet behavior testing, with shock and vibration modes featuring user-friendly intensity levels that never harm dogs. Our minimalist design ensures even seniors can operate it in minutes. We also use eco-friendly, durable materials that are both dog-friendly and environmentally responsible.

If you share our passion for meaningful communication and cherished moments with your canine companion, join our pet parent community! Share your training stories with us as we explore gentler ways to care for our furry friends.
Let your dog enjoy freedom outdoors.

E-mail:support@soonceja.com

SOONCEJA PET SUPPLIES | support@soonceja.com | Serving pet parents in the U.S. and Canada